The Stars is the quadrant where there is high growth and high share, the Cash Cow quadrant has low growth and high market share, the Dogs quadrant has low growth and low market share, and the last quadrant is the Question mark which is high market growth but low market shares.

It is divided into four types: Stars, Cash Cows, Dogs, and Question Marks.

The BCG Matrix, created by the Boston Consulting Group in the 1970s, is a business model based on the life cycle of products.